What I’m All About
Think back to the last time you had an unforgettable meal. For me, it was at The Fix Burger Bar in Worcester, MA. I ordered the “Bigger Mac”—and oh my, it was glorious. Two perfectly seared all-beef patties covered in melty cheese, freshly shredded lettuce, onions, and crisp homemade pickles, all tucked neatly between two fluffy sesame seed buns. And let’s not forget about that “special sauce”.
Wait, why are you describing food in weirdly vivid detail? Am I on a food blog? I thought you were a marketing professional. I am. Keep reading and all will be revealed.
Anyways, as I chowed down on this culinary masterpiece, I realized something. If you want to successfully scale your startup or small business without blowing your budget through the roof—you need to hire the “Bigger Mac”. Allow me to explain. Like the toppings on an amazing burger, the components of a successful integrated marketing plan work in harmony. “Pickles and onions” are incomplete as hiring a web copywriter with no knowledge of SEO. So why waste your budget hiring 2, 3, or 4 people for your marketing department when you can hire just one Bigger Mac?
From branding, content development, demand generation, social media, and strategic marketing—I do it all. My energy, cutting edge ideas and creativity will not only meet your goals but crush them. These things are the “special sauce” in your Bigger Mac marketing strategy. And believe me, you don’t want to order a Bigger Mac without special sauce.
Did I mention, I’m a huge foodie?
- I’m a huge foodie (as if you couldn’t tell)
- I love cheesy t-shirts
- I’m a font nerd
- I love a good acronym
- My favorite color is orange
- I love supporting small businesses
- I create digital pop art for fun
- I’m a craft beer lover and fine wine enthusiast
- I have a cat named “Chewy” (but I also love dogs)
- I think grapes are the most underrated fruit
- Inbound marketing is my jam (creative writing too)!
Why Hire Me?
So why hire a marketing professional like me for your organization?
One size certainly doesn’t fit all. Start-ups, nonprofits, and small businesses have unique and particular marketing needs. That’s why I offer a range of marketing solutions specifically tailored to the needs (and budgets) of your organization. I specialize in creating unique cost-effective solutions for your specific goals and needs. Regardless of whether your budget is big or small (like zero dollars), I will help you develop a customized marketing plan to help you maximize your resources and scale your business.
With 15 years of experience and a multitude of successful case studies to back it up, I know what I’m doing. I’ve been where you’ve been.
The real question is; where are you going? If it’s cool with you, I’d like to come along for the journey.
Nikki focused on the company’s online presence, established a social media strategy and set brand standards so that internal and external resources could ensure projects and programs aligned with the brand strategy.
I worked with Nikki at a small tech company and was so impressed with her work that I hired her as a consultant at my next company. She is a results-oriented marketing professional who possesses the ability to consistently exceed expectations with all deliverables. I truly appreciated the high level of support, impactful marketing programs and stunning collateral.
In the process of building our brand, as a boutique marketing and public relations firm, Nikki contributed to the visual identity, messaging and brand story for Design Management Resources. I would consider her to be an innovator within the marketing industry; she still finds new ways to have clients say she provides first class services.